OUR INDUSTRY EXECUTION
Established in 1982, S.T. Rubber Factory Co., Ltd is a leading manufacturer specializing in a wide range of automotive rubber parts and related products. Our product portfolio includes bushings, center bearings, bumpers, CV boots, and various other metal automobile components. With decades of expertise in the rubber industry, we have honed our craft to deliver superior quality products. Our commitment to excellence is evidenced by our ISO 9001:2015 and IATF 16949:2016 certifications, underscoring our adherence to international standards. Leveraging a combination of skilled personnel, advanced technology, and a steadfast focus on quality and service, we ensure that our customers receive products that meet their exacting requirements and exceed their expectations.
Quality Policy
We are committed to producing high-quality products and services that consistently meet the satisfaction of our customers while striving for continuous improvement.
BUSINESS EXECUTIVE
OUR INDUSTRY HISTORY
The Genesis of Our Industry
The Inception of Our Company
The company was founded by Mr. Sathit Lerattanapreecha, a prominent figure in the rubber and automobile industries, with a vision for sustainable business growth. Drawing from his extensive experience and knowledge within the industry, he meticulously studied the business landscape before officially establishing the company in 1982.
Commencement of Product Manufacturing and Distribution
The company-initiated production of automotive rubber products in the year 2526 B.E. (1983 AD), with a focus on undercarriage components essential for automobiles. These included engine mounts, bushings, shock absorber dust covers, strut mounts, center bearings, and various boots. Our aim was to offer these products at competitive prices without compromising on quality. Our overarching goal was to provide comprehensive service to customers in the automotive sector, prioritizing environmental responsibility and safety. Adhering to the highest quality standards set by regulatory bodies was non-negotiable. Throughout our operations, we remained committed to innovation, ensuring we could promptly adapt to evolving customer demands and market dynamics. Customer satisfaction remained at the forefront of our business ethos, driving our operations within the automotive industry.
THE COMPANY HAS ESTABLISHED A MOLD DESIGN DEPARTMENT TO DESIGN MOLDS FOR PRODUCT DEVELOPMENT.
In the year 2530 B.E. (1987 AD), the company established a Mold Design Department tasked with designing molds for new products, aimed at meeting market demands and fulfilling OEM requirements from various brands. This department is responsible for developing the necessary molds to manufacture new products, ensuring adaptability to customer demands and competitiveness in the market. By investing in mold design capabilities, the company aims to expand its product range and fortify its position in the automotive industry, efficiently responding to market trends and customer preferences.
THE COMPANY HAS COMMENCED EXPORTING ITS PRODUCTS
The company initiated the export of its products to the ASEAN market in 2535 B.E. (1992 AD), marking a significant milestone in its development. This decision was particularly notable considering the rapid economic growth experienced by ASEAN at that time, presenting a promising business opportunity.
Venturing into ASEAN markets not only offered favorable business prospects but also served as a strategic expansion move for the company. Positive feedback from customers within ASEAN was crucial and could be attributed to various factors such as product quality, exceptional customer service, and competitive pricing tailored to regional demands. Establishing trust and confidence between the company and ASEAN customers was paramount for sustained growth. Building enduring relationships within the ASEAN market laid a strong foundation for future success and continuous expansion in the region.
Establishing a Design and Research Department to enhance product quality, meet market demands for outsourced manufacturing, and innovate new products is a crucial step in business development. This enables the organization to participate more effectively in market competition.
THE COMPANY HAS INAUGURATED A RESEARCH DEPARTMENT AIMED AT BOLSTERING COMPETITIVENESS WITHIN THEMARKETS.
OUR EXPANSION JOURNEY BEGAN WITH EXPORTING TO THE CENTRAL-EASTERN REGION OF ASIA.
In 2553 B.E. (2010 AD), the company-initiated product exports to the Central-Eastern region of Asia, garnering positive feedback. This resulted in a 35% growth for the company.
MR. SOPON LERTRATANAPREECHA HAS BEEN APPOINTED AS ASSISTANT MANAGER.
Mr. Satit Lertsanapreecha has appointed Mr. Sopon Lertsanapreecha as Assistant Manager to oversee business development and management within the company.
MR. SOPON LERTRATANAPREECHA HAS DEVELOPED NEW TECHNOLOGIES
Mr. Sopon Lertratanapreecha has developed new technologies for use within the company, leading to a significant increase in productivity. Furthermore, an IT department has been established to develop programs for industry integration (ERP)
MR. SOPON LERTSANAPREECHA HAS BEEN APPOINTED CEO.
Mr. Sopon Lertsanapreecha brings extensive business experience and expertise to his role, demonstrating strong leadership and innovative thinking for sustainable business development. Additionally, he has successfully developed programs, including an Enterprise Resource Planning (ERP) system, to enhance business operations.
PRESENT
Currently, Mr. Sopon Lertsanapreecha is an experienced leader with a comprehensive understanding of business dynamics. As CEO, his innovative thinking and strategic use of technology have consistently driven efficient business operations.
Recognizing that customer satisfaction is paramount to business success, Mr. Sopon is poised to enhance market responsiveness significantly. Through the establishment of the new "Plastic Injection" department, he aims to spearhead the development of innovative products and services that effectively meet customer demands in the global market.
